Andy drives business, creativity and culture at KW2. His advertising work has won national awards and has been recognized in national magazines. He is the co-founder of Goodstock, moderator of the 100:1 Creativity at Work series, and founder of thinkotron.com. With decades of improv and sketch comedy experience, and 25 years of playing with Madison-based band The Gomers, Andy brings a broad swath of creativity to KW2. He and his wife are raising three terrific daughters.
Work: Pepsi, Lava Lamp, Fruitopia, the DISH Network, Sargento, Huggies, Miller, Birds Eye, Oscar Mayer and the Green Bay Packers.
Jennifer is responsible for the strategic planning and marketing execution of our clients, with almost 20 years working in marketing, advertising, public relations and brand strategy. Prior to joining KW2, Jennifer served as director of account planning and as brand strategist in Seattle. She is a regular guest speaker at the University of Wisconsin, and she has been a judge for the Governor's Business Plan Contest and a guest panelist at Wisconsin Technology Council events. Jennifer loves living in Madison, but misses the mountains and trails in the Pacific Northwest. She's busy raising two boys, and volunteers for several nonprofits in Dane County.
Work: Boeing, Microsoft, Hewlett-Packard and T-Mobile.
Our research is led by Scott Cooper, Principal of Marketing Engine Group, and an affiliated partner of KW2. Scott is an author, former ad agency president, and EVP of marketing for national consumer brands. Scott served as Senior Vice President of Brand Marketing for the Brown Shoe Group, where he was responsible for growing the 1,000-store retail chain of Famous Footwear and the organization's wholesale brands like Naturalizer, Buster Brown, LifeStride and Dr. Scholl's. He's known internationally for co-authoring four marketing books, including what many regard as THE book in marketing planning, The Successful Marketing Plan, now in its fourth edition. Scott has taught at the UW-Madison School of Business and regularly leads seminars and workshops on marketing planning throughout the nation. Other than calling his annual participation in the Birkebeiner 34-mile cross-country ski race "fun," he's quite a brilliant and well-adjusted guy.
Work: AAA, Epic, Kimberly-Clark, Coors Beer, McDonald's, Coca-Cola, Mercury Marine, Orkin, JanSport, Kerry Group and Spacesaver.
Liz oversees all creative work here at KW2. As a seasoned writer and strategist, she elevates the quality of everything she touches with a deft hand. Her incredible ability to listen to clients and turn their input into sparkling copy is unmatched. Her background includes a BA in Fine Arts and Journalism from Indiana University, where among other things, she studied opera. She also worked for IU as both a writer and graphic designer. A devourer of books, she can quote both Hemingway and Harry Potter. Just ask.
Work: Berkshire Hathaway Travel Protection, Lands’ End, GE Healthcare, Pacific Cycle, Honda Federal Credit Union.
Tim has been with KW2 since 2005 and is responsible for overseeing all of the Digital people and projects at KW2. He believes in using primary user research and analytics data to drive strategic insights for clients. Tim assists the digital team in strategic thinking, content strategy, production partnering and content production. He cut his agency teeth at places like CarmichaelLynch, Young & Rubicam and Riley Hayes. Tim spends his time away from the office keeping up with three active boys, teaching piano and staying fit through running, hockey, hiking and camping.
Work: American Standard, Polaris Snowmobiles, Northwest Airlines, Microsoft Business Solutions, Lincoln/Mercury