In every walk with nature one receives far more than he seeks. – John Muir
It is well known that taking breaks outdoors can lift one’s spirit and induce positive inspirations, energy and, more importantly, creativity in the work place. This is true at KW2. We embrace the warm Wisconsin weather shift into the most alive and vibrant season of growth like no other place I have known. People transition into flip-flops and short sleeves, and the space heaters are replaced with desk fans. Our team gets ready as projects pick up speed and with them, the spring infusion of fresh inspiration and ideas throughout the agency.
Approaching the building doors in the morning sunshine, you can often find a designer sitting on the front step strumming a guitar, a cup of coffee by his side. Spring has sprung and it is time for KW2’s culture to transition to productivity infusions of all things outside. We enjoy outdoor group meetings, Beer:30 on the patio at day’s end, lunchtime cookouts, planting seeds in the container garden outside the digital wing and taking walks with coworkers through the surrounding neighborhood of the office. KW2 comes alive in the spring and our culture gets inspired and energized which leads to better work efficiency and mental focus for our clients’ communications initiatives. Welcome Spring, the good folks of KW2 have anxiously been awaiting your return.
Since joining the KW2 team, I’ve come to appreciate the creative ways we conduct advertising in our own way. We share the Common Cup (an agency mentality and we do actually share common, handcrafted cups) with anyone that strives for the common good, and we enjoy the company of our colleagues and comrades both in the work place and socially.
2013 marked the 43rd anniversary of Earth Day, a day set aside to recognize the influence of the natural environment on our well-being. The more we experience nature and all it has to offer, the greater is our desire not to litter, pollute or otherwise harm the planet we live on. Take time as we have at KW2 to integrate the outdoors into your everyday life this spring. Find a moment to step outside and bask in the sunshine, go for a walk with your children, friends or colleagues. Embrace what’s offered freely… mini, refreshing ADVENTURES. Ignite your focus and creativity for the common good.
“Go Outside,” The Cults: http://www.youtube.com/watch?v=TPKbG1CCLx8