Social responsibility is a facet of business that organizations are increasingly attempting to integrate into their culture. Companies struggle to find the importance in giving back because it typically takes time, labor and resources away from day-to-day business. Instead, it redirects those assets toward an endeavor that may not directly influence the bottom line. But, a well-strategized humanitarian act can benefit an organization in more ways than one.
KW2’s social responsibility campaign includes Happy Music, the monthly community concert series, and Goodstock, a 24-hour marathon of creating advertising and marketing for non-profits. Also, the agency supports local artists by displaying an art gallery of work in the lobby to greet guests as they stop by. KW2 isn’t one of those agencies who is solely dollar-driven, but rather people-driven, which helps differentiate and resound the KW2 brand.
Why should companies be people-driven? It helps the public gain a sense of understanding of the company and see what the company stands for. It also shows the building and work for a greater good in the community. Lastly, from an internal perspective, the workplace can expect to gain a boost of morale and teamwork.
A feeling of obligation shouldn’t be the reason to give back, but rather the rooted sense of altruism and community. Surely, a company can only give back so much without compromising interests or earnings. On the other hand, with the right balance of business and good, a company can grow its brand by developing its genuine worth to the world. It is great when individuals give back, but when a company gives their time, talents and efforts in goodwill, it speaks volumes.