The marketing field is one that is ever-growing and changing. Duh. News flash, right? With so many services available and possible strategies to choose from, a brand’s “game plan” can evolve every few months it seems. From message strategy, to inbound marketing platforms and media — clients and target audiences have more choices and variations of marketing approaches to choose from than ever before.
KW2 is intrigued by this seemingly overwhelming conundrum. So, we base virtually everything we do on research, aiming to create communications with purpose and reasoning. We take new information and transform our strategic communications with it; we don’t merely consume the content that’s available out there. This enables us to give our clients information that is both logical for their business or purpose and helps toward attaining their marketing goals.
The messaging is key; the channel of communications is in the eye of the beholder. Within KW2’s walls, that means the client and their target audience. Who do you want to reach? What do they want to know? How can we get the information to them efficiently and creatively? Research and questions are at the root of each and every assignment we take on. We learn the information we need to know, we share and discuss with our clients, we create communications that fit client’s needs and message.
I graduated college in 2011 and since then the advertising and communications market has continued to move at warp speed. Social media was introduced, hit its prime and became a vital communications tactic all while I was in school. I thought that the social media boom of technology and real-time communications was as diverse of a change as this industry would ever see. I now understand my naiveté.
I chose journalism and marketing as my major because of its continuous rapid growth and change. I wanted a career that provided me a new outlook on life, each and every day. KW2 is full of smart people that want to know and learn more. “Why?” is a common question and the discussion that follows each day is yin and yang in difference. To work in a field that propels you to keep developing professionally, that holds one finger on the pulse of society’s culture, remaining on the brink of change, while diving into new industry challenges and strategies constantly – that’s a special opportunity.
We stay smart by reading a ton, asking more of ourselves and each other, and by not being afraid to try something new or different. KW2’s adventurous mindset and willingness to evolve propels our agency growth and increases our creative communications’ impact.
Here are some goodies from KW2’s reading and networking list that help us stay in the know. Share this with new, young marketers and spark their knowledge and understanding of marketing, aka what’s next. Enjoy: